What is Corporate Identity?

Corporate Identity is a physical expression of the company’s brand, by which it makes itself distinct through the image it presents itself to the world using collaterals such as business cards, letterheads, brochures and other stationary items. A corporate identity is, put simply, a symbol. It can be as simple as a color scheme or a word written a certain way. or a picture. These physical images are often associated with the “image” of the company behind them. They are often designed with a certain motive. User Friendly for AOL, Sleek and High Tech for Sony, and Manly and Sturdy for Old Spice.

This is the basic idea of a corporate identity. When you see those images, not much else comes to mind. There are well recognized and those color schemes, images, and words have been effectively used to bring those particular companies to mind.

The Importance of Corporate Identity

Corporate identity facilitates recognition of company brand. Why do corporate identities work? Why does 3 stripes and a word make us want to trust a company to sell us shoes? The answer is because it is effectively marketed. The image is unique enough to know that it is Adidas, but not overly blatant or complex. The question, though, is what makes for a good and effective corporate identity?

First, it has to be recognizable enough to saturate a market. Something hard to make out, fuzzy, too long, unmemorable, ordinary, or too similar to other identities in that market just won’t do the trick. Here are a few things you should think of: is it legible? Can it be recognized from a little distance? Will it stand out on a page? Does it put forth the kind of image you want? Does it look good in black and white? (you might not always want to pay for color) Can you legally protect it? Is it simple? The more complicated it gets, the larger it will have to be to be recognizable. Your logo can find its way on to a box, or onto a letterhead, or maybe onto a billboard. Can it be seen and understood from all these perspectives?

Do you have a slogan for your product or brand name? How does it match up? Is it memorable, simple, expressive and does it carry the image you want to send? These are all parts of an effective corporate identity. And they very well might make or break your marketing strategy.

What we offer

WonderWorld Designs professionals can help you to make a lasting connection with your customer base by impressive logos, creative business cards, elegant letterheads, inviting envelopes, stunningbrochures and other identity elements.

Our corporate identity design includes fine quality of font styles, colors, shapes, layout conventions, backgrounds and good photographic effects.

Our corporate identity design is enclosed with banner design, advertisement and print media design.

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