COMPANY LOGO DESIGN

What is Logo?

A business is identified by an icon in its simplest form; i.e. logo. Logos help to identify certain product, not to explain it. Effective logo design helps in promoting instant public recognition.

Arabic typography is the artistic practice of calligraphy in Arabic language which involves the interplay and arrangement of various forms of letters and curves. The pure complexity of the Arabic script is amazing; and it is kind of unfortunate that it is largely ignored outside the Middle East. I find the arabesque based designs very beautiful and free-flowing which visually represent a great piece of art even if you can’t read the text. More and more International brands are looking for ways to adapt their corporate identity to suit the International market including the Arabic audiences.

The Importance of a Logos 

Logo designs trigger the company’s identity in the global market. People recognize and react to color, shapes, lines, fonts and other symbolic forms with emotions tied to their experiences. Popular logos are also identifiable in other languages.

Designing Arabic logos for a larger audience (local as well as the International community) is a challenge in itself because Arabic text is read from right to left unlike the English text which is read from left to right; and one has to incorporate both of the languages in a single design. The design needs to hold a unique balance which allows both languages to work together in harmony. In this post, I have hand-picked some Arabic based logos from various designers. Based on my knowledge of the Arabic language, I have also provided comments on the designs where necessary.

What we offer

Our professional and experienced design team can help you to always put your best foot forward with a well designed logo. We create customized logo designs and ensure complete application of your stationary design and other corporate branding/identity requirements.

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